In an age when Lady Gaga can tap Vevo and Clear Channel for a live stream of a multimillion-dollar album release event, One Direction seized the opportunity to uniquely leverage its combined Twitter following of 88 million (for and the members’ individual accounts) and 22 million Facebook fans to host a truly global event with little involvement from traditional media. 23 in Los Angeles accompanied by a seven-hour live stream on YouTube sponsored by Google. “Story of My Life” is also the central theme to the first 1D Day, a global fan event held Nov. The music falls somewhere between Mumford and Phillip Phillips and pays homage to another sound or something the boys may have grown up listening to.” as well - Radio 2 has really jumped onboard and played this, and we’ve never been played on that station before.”Ĭolumbia executive VP/GM Joel Klaiman adds, “A few tracks on the album open up new formats for us -, AC - which should help us reach different fans. We’ve seen a little bit of that in the U.K. “With some of that demographic it tends to hit a wall at a certain point, and we don’t think that’s the case with this song. “We’ve got a chance to get a radio perspective on ‘Story of My Life’ that differs from the last record,” Columbia Records chairman Rob Stringer says. 3), though the band has charted five other singles in the top 20. Of One Direction’s previous hits, only “Beautiful” has gone top 10 at Mainstream Top 40 (peaking at No. 26 the following week, according to Nielsen BDS. On Billboard’s Mainstream Top 40 airplay chart, the song became 1D’s highest-charting debut in November, entering at No. “Midnight Memories” strategically features a more grown-up sound, and “Story of My Life” has a shot at unseating “What Makes You Beautiful” as the group’s signature song, particularly at radio. And we won’t get involved with alcohol or fast food.”īut the real opportunities for growth in the 1D empire lie with the music itself. “They’ve got to work with us from our scheduling point of view - there’s a limit to how much we can do on the road. Griffiths is open to further brand partnerships, but within certain criteria. Part of building that empire is brand deals with Mondelez International and Office Depot, which sponsored the 2013 tour and are expected to continue their relationship with the act in 2014 a global fragrance licensed to Elizabeth Arden in the United States called Our Moment and a book (“One Direction: Forever Young”) published by HarperCollins. THIS ARTICLE FIRST APPEARED IN BILLBOARD MAGAZINE GET THIS WEEK’S ISSUE – SUBSCRIBE TO BILLBOARD HERE – IPAD EDITION So I suspect we’re a very important act for in many senses, and we make sure that we get suitably compensated by them.” “But it’s no secret in today’s world that the labels are involved in ancillary income as well as recorded income. “It would be an exaggeration to say it’s a 360 deal,” Griffiths adds. They’re just five guys doing incredibly well, and if the money comes in, even better.” I don’t like thinking of them as a brand, to be honest. “But there’s a lot of ways we’ve worked together between myself and Sony and ‘The X Factor’ - obviously their touring and merch generate a lot of money. “I hate the word ‘synergies,’” says Simon Cowell, founder of One Direction’s label Syco Entertainment, who helped assemble the group on the U.K. But senior executives of One Direction’s team confirm Gatfield’s quote, and indicate that Sony has participation in everything from touring revenue, merchandise and the documentary, which was released by Sony Pictures. CEO Nick Gatfield said in a 2012 interview, “What you might not know about One Direction is that they already represent a $50 million business - and that’s a figure we expect to double next year.” Of course, $100 million isn’t a figure a label arrives at based on recorded-music sales alone.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |